Why does liquor packaging affect market share?
What kind of packaging does liquor need? This is indeed a question worth thinking about. Why? Because the proper packaging of liquor will directly affect its recognition rate, distribution rate and even market share, which is not an exaggeration. If the new price produced by a manufacturer is about 50 yuan, if the product is packaged in a very good porcelain bottle, and a brocade box is added on the outside, to be honest, as a consumer, no one will buy this kind of wine, because the consumer's heart There is a steel scale, a bottle of liquor is only 50 yuan, and the packaging cost is almost half, so the quality of liquor must be greatly reduced, should you buy wine or buy packaging? Will give up the choice of this "moisture".
A kind of packaging is still very popular now, the whole is a transparent glass bottle, the outside is wrapped with similar kraft paper, and then a hemp rope is tied to the mouth of the bottle. When it first appeared on the market, consumers felt that this type of wine was very different and eager to try it. However, after a while, and some imitations were not in place, some of the packaging even gave a bad image of shoddy production.
The method of tying hemp ropes for "alcoholic wine" was used early. At that time, the packaging of "alcoholic wine" gave people a rough and eclectic feeling. Coupled with the quality of "alcoholic wine", it quickly won the favor of consumers. Approved. It can be seen that the packaging of liquor should be combined with its taste and marketing culture, because liquor can only be marketed if it has a theme. The theme of "One Hundred Years of Solitude", which was very popular in the past, is a kind of otherworldly, or stand out from the crowd. If its packaging is accompanied by a lot of pictures and texts, the taste and culture of this wine will be stifled, and even make consumers. Consider it nondescript and give up choosing it.
Let's take a look at the packaging method of "Little Confused Fairy". The bottle of "Little Confused Immortal" is a cylindrical porcelain bottle similar to Maotai. The reason for adopting this packaging strategy is that the purpose of "Little Confused Immortal" is very obvious, because "Little Confused Immortal" wants to use this measure to make Consumers have a feeling of deja vu, and then achieve the cognitive effect of "the handed down wine of Maotai Town", so that it is rooted in the red, or "famous". Therefore, packaging planning must be related to the commercial purpose it wants to achieve. Sometimes it can be quickly recognized by consumers through imitation, and it can be easily distinguished from competitors by ingenuity.
Post time: Mar-02-2022